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All that to say, yes, this product purchaseability has to be extremely well integrated into video, and it's got to be everything mentioned or visible in every shot.
I'll be right back, I'ma go make that technology up, on a shoestring budget.
I'm thinking something like AdSense running in sidebar of Gmail emails and
blog posts, but instead of pulling ads triggered from keywords in the
email/blog post text it would be triggered by products mentioned in the
video or triggered by product shape/size recognition. I'm sure Google is
working on this now.
i was there at that jay leno taping!
dara is so ripped it is ridiculous.
happy day!
j.
that's awesome you were at that taping. Living Fuel Super Green shakes go
down easy for breakfast. I highly suggest them. They don't do anything
earth-shattering but they do start the day off right.